Car companies are among the biggest spenders in advertising. They are almost at the same boat as with firms selling shoes, cigarettes, soft drinks and liquors. In the recent years, auto makers have become smarter by joining the bandwagon of trying to put up a strong presence online. Many, if not all, of them are spending considerable sums on adverts in the Internet space. Furthermore, car companies normally have their own websites where they market their products and services. It is no wonder that online competition among car makers have become pretty tight. Players are getting extremely aggressive in using search engine optimisation or SEO to obtain high ranks or be in the first page of search results since this would indicate wider Internet exposure.
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